E-E-A-T and Brand Authority – Made Simple

What is E-E-A-T? E-E-A-T is something Google uses to check if a website is good and trustworthy. It stands for: Experience – Have you done this before? Expertise – Do you know what you’re talking about? Authoritativeness – Do others trust and respect you? Trustworthiness – Are you honest and safe? Google wants to show […]